02/20/26 What’s the Dealiyo
Fixing College Sports | Eric Schmitt (US Senator) 2/13/26
Unlocking Competitive advantages & Maximizing Revenue | Elevate 2/12/26
Players Era NIL Payments Stalled in College Sports Commission Review | Sportico 2/9/26
Bad look for the CSC…
Nebraska Is Second Known School With Athletes Investigated Over NIL Deals | FOS 2/9/26
“...CSC launched an investigation in January regarding NU student-athletes failing to report NIL deals into the NIL Go system.”
“As @YahooSports previously reported, 20+ schools got letters, often resulting in conversations between school and CSC enforcement that have frequently led to quick resolutions.” | Ross Dellenger 2/18/26
Are college football contracts enforceable? We’re finding out in real time | SBJ 2/16/26
“From star quarterbacks to multimillion-dollar NIL deals, court battles and transfer disputes are forcing schools and players to test the legal limits of agreements in the post-amateur era”
02/06/26 What’s the Dealiyo
Dealiyo is an official Supporting Partner of the Sport Innovation Challenge 2026: AI & Robotics | Launched by ThinkSport (IOC founded innovation platform) x AquaBloom International Sports Technology Group (ABSG) 2/6/26
Hear It From Harlan - Utah Women's Basketball's Lani White | University of Utah 1/27/26
On Utah’s partnership with Otro Capital now called Utah Brah Initiatives: “... when I think of something like NIL to really get to where I want us to kind of a marketing company in there that our students that want to lean in will really have an opportunity to be a part of significant campus-wide deals and other partners.”
From the Desk of Blake James Episode 6 | Boston College 1/24/26
Boston College AD: “If people are wondering what's the big difference between Boston College and we'll use the national champions Indiana. It's not going to be our revshare number. ... It's the third party NIL that we have to continue to look at.” Schools are waking up! Third party NIL - where Dealiyo thrives!
From The Desk of Allen Greene | Pittsburgh Panthers 1/28/26
Pittsburgh AD: “...the necessity of securing "above-the-cap" NIL dollars through local business partnerships, a directive being led by Senior Assoc. AD for NIL Business Development and Strategic Partnerships Pat Bostick in a newly created vertical.”
Unlimited transfer portal 'sucking life out of college sports.' Ask man who ignited it | USA Today 1/29/26
College Recruiters Are Targeting High School Pitchers Less Than Ever—What If It’s Not A Bad Thing? | Baseball America 1/30/26
Flagging this article because it highlights something I’ve been calling out for a while. NIL results in athletes staying in school longer. It results in MORE development at the college level and great educational outcomes achieved by young people. NIL, for all its chaos, is a GOOD THING!
Florida Gators AD Scott Stricklin on Head Coaching Search and Swamp Renovations | U of F 2/3/26
UF AD agrees with me! "I actually feel like this NIL world, whether people like it or not, I actually think it has caused college athletes to be more accountable and responsible than at any time before. ... GPAs are up, silly college-type immature acts are down. And I do think the idea that these young people are making money, they understand they have to be accountable or they'll lose the opportunity to make money.”
LSU’s NIL Reporting becomes first public investigation by College Sports Commission | The Athletic 1/30/26
College Athletic Departments Are Wooing Recruits With Content Studios | FOS 1/31/26
02/06/26 Dealiyo is an official Supporting Partner of the Sport Innovation Challenge 2026: AI & Robotics
The Challenge is organized by Dealiyo's close partner AquaBloom International Sports Technology Group and ThinkSport (the IOC founded innovation platform). Following the success of the inaugural year of the challenge in 2025, 2026's initiative seeks to expand integration of cutting-edge technology into the global sports ecosystem.
Interested companies can learn more and apply here (https://lnkd.in/guf7Ekqk). More about the Challenge below!
Confirmed support from 8 International Sports Federations
A hybrid semi-final at Beijing Shougang Park, China
A grand final held in Lausanne, Switzerland as part of THE SPOT Global Sports Innovation Summit
- Investment matchmaking opportunities for top finalists
01/23/26 What’s the Dealiyo
Regulatory body urges colleges to agree to pay-for-play rules | ESPN 1/14/26
Feds Say They’re Investigating College Sports Agents | FOS 1/13/26
Schools Ask NCAA to Withhold Data From College Sports Commission | Sportico 1/15/26
“Some FBS schools are directing the NCAA not to share their annual athletic financial information with the College Sports Commission…While the move may not ultimately pose a practical obstacle for the commission, it, at the very least, reinforces the perception that the CSC lacks buy-in from universities that helped set it up and help finance it, and whose actions it is supposed to referee.”
NIL Deal Flow Report | CSC Report 1/1/26
Purdue AD Mike Bobinski | On3 1/16/23
“We’re going to continue to look at that and put a plan in place for the future,” he said. “And, particularly, I think some of this will be helpful for us in that as NIL moves now into a much more corporate situation, as opposed to an individual donor perspective, it frees up donors’ attention to be able to refocus on things like facility projects and scholarship support and all those kinds of things.” This is exactly what we have been saying and why Dealiyo is positioned to help solve - corporate/third party NIL!
The Elite College Suing Its Own Star Quarterback | WSJ 1/21/26
A Quarterback, a Lawsuit, and the Limits of Control in NIL Deals | FAIR Sports Newsletter 1/21/26
Duke Sues Star QB Darian Mensah to Keep Him a Blue Devil | Sportico 1/20/26
“...As described by Duke, the contract grants the school ‘exclusive rights’ to Mensah’s NIL ‘with respect to higher education and football,” and says “Mensah transferring would constitute him acting ‘as if his obligations’ to the university ‘do not exist.’”
01/09/26 What’s the Dealiyo
From the Desk of Terry Mohajir: Revenue Share/NIL Overview Update | UCF News 12/20/25
UCF announced streamlining corporate sponsorships with mass-NIL opportunities. This is the future of NIL/university corporate sponsorship.
Blueprint Sports Ran $35M of NIL Money Through Nonprofit in 2024 | Sportico 12/19/25
This is not uncommon, and the IRS crackdown is in effect. Rev share and third-party corporate NIL are the future of the industry.
Is this Alabama court ruling the last straw for NCAA enforcement? | ESPN 12/22/25
Missouri DE Damon Wilson II sues Georgia, setting up landmark player v. school NIL legal battle | The Athletic 12/23/25
When NIL Deals Break: Four Lessons from the UGA / Damon Wilson Dispute | FAIR Sports Newsletter 1/7/26
Mario Chalmers Is Latest Ex-College Star to See NIL Suit Fail | Sportico 12/23/25
“The ruling is the latest setback in litigation arguing the NCAA and conferences are liable for denials of NIL from years ago. The biggest problem facing these lawsuits: Too much time has passed.” Michael McCann for Sportico
CSC New Rules | Mit Winter 1/5/26
“The CSC issued two important rule interpretations today. 1. Rev share payments can be offset by third party NIL $ secured by a school, but the school’s cap hit is not reduced. 2. Athletes can be paid NIL $ to promote events in which they participate (MTEs, bowl games, etc.).”
12/19/25 What’s the Dealiyo
College Sports Commission seeks adoption of member agreement | SBJ 12.09.25
“The College Sports Commission has vetted a huge volume of NIL deals through its NIL Go clearinghouse, approving $87.5 million of value from more than 12,000 agreements through its first five months…But the next near-term priority, College Sports Commission CEO Bryan Seeley said, is the approval of a membership agreement to serve as the foundational document delineating rights, governing enforcement and dispute resolution.”
Power 4 AD share revenue strategies in the new era | SBJ 12.09.25
Texas Tech AD Kirby Hocutt: “...Hocutt explained the Red Raiders are taking NIL education directly to donors and local businesses, reframing it as “Opportunity Amid Chaos” and urging corporate partners to see student-athletes as authentic marketing assets.” YES! This is exactly where the industry is headed and where Dealiyo thrives.
Athletes.org Releases First-Ever Draft Collective Bargaining Agreement Framework for College Athletics | Athletes.org 12.08.25
Read the CBA here
Utah breaks the private equity seal with historic $500 million investment | CNBC Sport 12.11.25
University of Utah athletics private equity deal catches the attention of Congress | Deseret News 12.15.25
“Federal lawmakers are exploring ways to block colleges from entering into private equity deals, possibly putting plans at risk for the University of Utah after it announced last week a first-of-it-kind proposal to infuse hundreds of millions of dollars into its athletic programs.”
Georgia seeks $390K from DE Damon Wilson for transfer damages | ESPN 12.05.25
12/05/25 What’s the Dealiyo
Montlake Musings: Third-party NIL is key, but how best to get it? | 11/20/25
“Ole Miss Football HC Lane Kiffin’s recent comments about the importance of player compensation…frame(s) the new reality of what makes a job “good” in the post-House, revenue-sharing era: third-party NIL capacity now outweighs history, tradition or geography.”
A conversation with Baylor president Linda Livingstone on the state of the athletics department | Waco Tribune Herald 11/26/25
“I think the schools that are going to be successful over the long run are going to have really robust outside NIL models that are legitimate by the rules and consistent with the philosophy of what NIL was intended to be to begin with.” This is what Dealiyo has been saying!
Texas Tech, Learfield agree to extension with new twist | SBJ 11/21/25
“Texas Tech and Learfield are inking a 10-year partnership extension through 2037 that includes the creation of Texas Tech Athletics Partners LLC, which along with the school’s business development and Learfield Impact NIL services and staff, will be embedded in the athletic department under the LLC’s branding.” TTU building an in-house NIL sales team and support staff…this is exactly what's needed. Clemson is doing something similar.
Lane Kiffin's disastrous exit from Ole Miss spells a much deeper problem in college football | Yahoo Sports 12/1/25
“Without collective bargaining, college sports has often run into legal trouble when trying to regulate anything regarding compensation or movement of personnel. And yet, every time people like Sankey end up on Capitol Hill begging for some type of NCAA protection legislation, it’s amazing how the focus is always on the chaos of NIL and the transfer portal while the coaching carousel never gets mentioned as a source of harm for the product and schools that pour hundreds of millions of dollars into their programs.”
College Athletics Reform Act (CARA) | US House of Representatives 11/29/25
Attorney Mit Winter on the Bill: “This bill would kill the CSC & the House settlement. It prohibits the NCAA/CSC from restricting athletes from receiving NIL [money] and from taking adverse action against athletes because of receipt of NIL [money]. It also prevents athletes from being required to disclose NIL deals” and “allows states and athletes to sue to enjoin and enforce violations of the bill. International athletes would also be able to receive NIL [money] in the same manner as US athletes.”
11/21/25 What’s the Dealiyo
College Hoops Accounts for Nearly 30% of Revenue-Sharing Payments | Front Office Sports 11/4/25
“...football players are being paid the majority of revenue-sharing money ($13.1M, 63.8%), men’s ($4.3M, 20.9%) and women’s basketball ($1.6M, 8%) players are second and third, respectively, according to a new report from Opendorse. All other sports account for $1.5M (7.4%)”
Iowa Athletics, Learfield Expand NIL Program to Drive Continued Growth | Hawkeye Sports 11/12/25
Comment from Locher: I’m seeing more and more of these positions spring up. Ultimately NIL is an operations and sales challenge. More senior positions are all fine and well to manage NIL strategy. The reality is that schools need to invest in outbound sales teams to drive third party NIL opportunities to their student athletes across all sports. Then NIL offices should help facilitate student athletes completing those NIL deals. I think more schools will move to this sales centric model in the future.
Altius Victus: NIL Advisory Firm’s On-Campus Embed Program Contracts | Sportico 11/17/25
“...Altius Sports Partners has struggled to maintain its physical foothold within athletic departments as at least half of its General Manager program clients have dropped the service…the NCAA’s Division I Board of Directors adopted rule changes that allowed institutions to provide direct assistance to support the NIL activities of their athletes, effective August 2024.” Evidence of more NIL activities being built in-house within athletic departments.
When a K-State football player quits midseason, what happens to his NIL money? | Kansas City Star 11/11/25
How to Fix the Mess of College Sports | The Atlantic 11/20/25
11/06/25 What’s the Dealiyo
Nick Saban blames NIL donors for coaching carousel spinning out of control | Awful Announcing 10/23/25
LG Editorial: Coach Saban is demonstrating a fundamental misunderstanding and inaccurate view of the new landscape of college sports. What was back-door or even behind-closed-doors donor relationships prior to NIL to more public payments to attract athletic talent, NIL has changed the landscape. Blaming coaches' lack of success on NIL is a narrative that is antiquated with the evolution of college sports. Its true coaching with NIL has shifted the power partially to the athlete, but this is the natural evolution of sport and the market of college sports.
Conversations with Candice: Athletic success, the House settlement, NIL, conference expansion and Vandy United updates | The Vanderbilt Hustler 10/23/25
Vandy AD Candice Storey Lee on how Vandy is differentiating itself: “We are actively building an infrastructure that can assist our student-athletes with identifying credible third-party NIL deals.”
Emergency NCAA Reporting Requirements | Mit Winter 10/29/25
The NCAA has adopted emergency legislation specifying DI athletes can lose eligibility if NIL deals aren’t reported. If a school discovers an athlete may not have reported a deal it has 2 days to review & report to the CSC. If a deal isn’t then reported, athlete is ineligible.
Rules Resulting from House Settlement Finalized and Enforced by College Sports Commission | College Sports Commission 10/30/25
Opendorse report shows NIL growth in women’s sports | SBJ 11/3/25
“Across NCAA Division I programs, 8–12% of school-to-athlete payments are expected to go to women’s sports, representing approximately $2M of the $20.5M annual NIL revenue-share allocation and an opportunity for brands to bridge the earnings gap against male athletes.”
CSC’s latest NIL Go figures | Ross Dellenger 11/6/25
12,175 deals cleared; value $87.5M
394* not cleared; value $10.01M
0 in arbitration
74% of deals reaching resolution cleared in 7 days
Deals resolved in October cleared 21% faster than September
10/24/25 What’s the Dealiyo
As Predicted, Third-Party NIL is Now the Focus of NIL:
NCAA Revises the Transfer Portal Windows Around Coaching Changes | FOS 10/8/25
LSU Signs Multimillion-Dollar Jersey Patch Deal Before NCAA Approval | FOS 10/9/25
Don’t be surprised if this becomes a major source of future NIL funding…
NCAA Efforts on Federal Legislation at Knight Commission Fall Meeting | Knight Commission 10/9/25
NCAA SVP of External Affairs Tim Buckley extolled the SCORE Act as the “first bipartisan bill that enshrines into federal law NIL rights for every student-athlete, health and mental health, and academic benefits…[the SAFE Act] appears to undo a lot of that authority that your smaller schools – and especially your Division II and Division III – now have in the process, and it would replace it with a government-appointed board that has tremendous authority to withhold media-rights revenue from schools if certain conditions aren’t met…Unfortunately, the SAFE Act does not address employment, but the SCORE Act does. That’s one of the central reasons we are advocating for it.”
Senate Democrats Rip NCAA Backed Score Act As Legislation Gains Momentum In House | On3 10/23/25
Dems' criticism of SCORE act is SCORE’s intention to ‘roll back’ freedoms for athletes by granting the NCAA antitrust protections to enforce its rules, over player compensation (NIL) and movement (transferring).
College Convo: Catching up with Learfield’s Cory Moss | SBJ 10/14/25
Learfield President of Brand Management and Marketing Cory Moss: “The budgets are ballooning, and so they have to uncover new revenue opportunities. We have to help them uncover new NIL opportunities for their student athletes, because that helps them retain and attract student athletes. ... When I talk about technology or the ground game – putting content people on campus to help produce some of these things – that’s really important.” This is what DEALIYO solves…
One-on-one with Dawn Staley | Cavalier Daily 10/20/25
Dawn Staley: “Do I think there are Title IX offenses? Yes, because I would say football coaches, men's basketball coaches and women's basketball coaches all had to parade around local senators and go to DC for a national conversation, and yet we stand here not even getting the 5% [of the $20.5M cap allowed to compensate athletes]. I'm just talking about an average of 5%, so yes, there should have been a Title IX piece to the House settlement.”
10/9/25 What’s the Dealiyo
The Growing College Sports Funding Gap | Senate Commerce Committee, Sen Maria Cantwell 9/10/25
Cody Campbell: The moment to save college sports is here. Congress must act now | USA Today 9/15/25
“The NCAA’s version of the SCORE Act ensures that the powerful colleges stay powerful and relegates the lesser-advantaged schools to permanent irrelevance [and doesn’t] address the fact that there will not be enough money to pay for sports, like track, swimming, volleyball, soccer and softball. … The SCORE Act does not explicitly grant the NCAA direct power, but the implications are clear – they will regain control if this bill becomes law. Language should be added to the bill that allows the entire college sports system to come together and form a new governing body that represents everyone.”
Here’s the Deal Between Florida’s NIL Collective and Its J-School | Sportico 9/19/25
“The University of Florida’s College of Journalism and Communications is being paid $20,000 this year by the school’s dedicated NIL collective, Florida Victorious, as part of an arrangement that incentivizes the journalism department to source “additional opportunities” with third-party companies for NIL deals.” Novel approach by Florida for 3rd party NIL!
To find their next great runners, U.S. colleges look to rural Kenya | Washington Post 9/21/25
“The race…has become an increasingly high-stakes gateway to NCAA scholarships thanks to NIL – while at the same time reshaping college distance running and sparking ethical alarms. With agents who are “paid by U.S. coaches” organizing races and workarounds to secure U.S. visas (flying athletes to third countries like Poland for approvals.”
How Schools Are Skirting the New Salary Cap in College Sports | Front Office Sports 9/20/25
US senators introduce new NIL bill to grant federal rights to athletes | USA Today 9/29/25
“The Student Athlete Fairness and Enforcement (SAFE) Act, aiming ‘to codify athletes’ rights and protections in law, expand revenue for all schools, support women’s and Olympic sports and bring much-needed stability to the college sports system.’ The key provisions in the bill provide federal NIL protections, pooling of media rights, new broadcast revenue for Olympic and women's sports, local market broadcast access for football and basketball, protections from bad actor agents, national standards for the transfer portal and preserves the House vs. NCAA settlement's 22% revenue share cap.
President Trump's vision for college sports aligns with Democrat-sponsored NIL bill (as opposed to the SCORE Act) | USA Today 9/29/25
Fed-Up NIL Collectives Are Bypassing NIL Deal Approval Process | Front Office Sports 10/1/25
Meanwhile…College Sports Commission Sets Up ‘Snitch Line’ to Report Rules Violations | Front Office Sports 9/30/25
9/12/25 What’s the Dealiyo
Legal Challenges Could Open NIL’s Floodgates Again | Tucson.com 9/2/25
UCLA’s Mick Cronin remarks that NIL is “a noble attempt to put everybody on a level playing field, but I just don’t see in our country where it’s constitutionally legal to limit wages and tell people what their value is. I don’t see how it holds up in court.”
Sentiment Survey, High School Disclosures & Compliance Mailbag | Braly Keller 9/1/25
A random poll of 6 NIL directors across the Power 4 estimate that 49% of NIL deals are going unreported (meaning not submitted to compliance or NILGo)
Ohio State AD Talks ‘Ideal’ CFP Format | Front Office Sports Today 9/4/25
OSU AD Ross Bjork, “...the next race in this [NIL] space, how do we create as much third-party NIL opportunities as possible? … That’s going to be the philosophy: Go all in, create opportunities.”
College Football Salaries Muddle Role of NFL Owners as Boosters | Sportico 9/4/25
Why the SCORE Act Has College Athletics on Edge | On3 9/11/25
House Majority Leader Steve Scalise (R-LA) wants SCORE to “...focus more on allowing the NCAA to establish and enforce rules without fighting legal challenges, regulating agents that are taking advantage of athletes, and slow or limit the amount of player movement in the transfer portal. A lot of fans of college sports are getting frustrated. You got a player on one team and they’ve played for four teams in five years. They can’t graduate because their credits don’t transfer. It allows for this new board to put limitations on things like the transfer portal. [...] [President Trump] wants to see a bill on his desk.”
8/29/25 What’s the Dealiyo
Oregon State Taps Blueprint Sports to Power In-House NIL Agency Through Multi-Year Partnership | OSU Athletics 8/20/25 Further evidence of schools bringing agencies in-house to consolidate NIL services
UK and Cincinnati also!
News & Brews Sports Biz: Beautiful Bill and Borders | James Moore 8/14/25
More challenges for international student athletes receiving NIL opportunities while within the US: “...With the new bill, F-1 visa rules are unchanged and NIL-linked appearances or promotions may be “active income…[that] could jeopardize an athlete’s visa and potentially create a liability for the school.”
Tennessee announces new apparel deal with Adidas, which includes 'unprecedented' NIL program | CBS Sports 8/13/25
Letter to NCAA President Charlie Baker from 10 Democratic House Members | Congress of the United States 8/14/25
Letter asks for clarity on the disparity in payments between male and female athletes in this new environment.
Q&A with new Rutgers Athletic Director Keli Zinn: Talking NIL, Facilities & More | On3 8/25/25
Zinn: “What I will tell you is…some of our programs who have an opportunity to be competitive beyond football and basketball find themselves in a place where they get some of that [rev share]. And the way to do that most effectively is by having third party NIL opportunities that are above that 20 and a half million.”
Similar sentiments about third party opportunities and moving away from Collective NIL deals echoed by MSU Athletic Director here.
Notes from the College Sports Commission | Ross Dellenger 8/22/25
8/19/25 Steel Curtain U, TEAM NILO, Dealiyo announce partnership
8/15/25 What’s the Dealiyo
MVFC Coaches Talk House Settlement, FCS Parity, Revenue-Sharing, And Resources | Hero Sports 8/7/25
“Third-party NIL wasn’t going to be a part of moving programs necessarily. But at this point, there’s a way to generate revenue that can come from a lot of different ways, and I think if you have access to people and revenue like that, it’s going to inevitably help programs if you decide to go that route with it. So I think there are a lot of benefits.” SDSU Head Coach Travis Johansen
Clemson shuts down collective 110 Society, shifts NIL focus in-house | SBJ 8/6/25
“...the athletic department is “leaning ‘heavily’ into facilitating” NIL deals for athletes via its in-house entity Clemson Ventures, according to Jon Blau of the Charleston POST & COURIER.” Clemson leading from the FRONT
Federal Legislation for College Sports? Breaking down the SCORE Act with Congresswoman Lori Trahan. | Sports Wise 7/30/25
“...“best way to characterize the SCORE Act is to say very clearly that the bill started out as fulfilling the wish list of the NCAA, the Power 4 conference commissioners, and by and large, it stayed that way. Everything that the NCAA has asked Congress to codify, designating college athletes as non-employees, shielding the NCAA from antitrust liability and preempting stronger state level protections – that was baked into the SCORE Act from the get-go.” Congresswoman Lori Trahan
Q&A: Northwestern AD Mark Jackson | The Inside Zone 8/12/25
“I can't speak to anybody else's collective, but our collective has been maxed out. …We were built on a charitable end…We know in this day and age, we're going to have to submit real deals to the clearinghouse that had real teeth. So the emphasis falls back to us as an athletic department to manage that, particularly with our MMR partners.” Mark Jackson
8/1/25 What’s the Dealiyo
NCAA, Autonomy 5 conferences respond to President Donald Trump’s Executive Order | Yahoo Sports 07/24/25
U.S. Sen. Chris Murphy (D-Conn.) and Rep. Lori Trahan (D-Mass.) reintroduce legislation concerning college sports that covers a variety of compensation topics, including helping international athletes with NIL deals | Steve Berkowitz 7/24/25
“College Athlete Economic Freedom Act would: establish an unrestricted federal right for college athletes and prospective college athletes to market the use of their NIL – individually and as a group – by prohibiting colleges, conferences, and the NCAA from setting or enforcing rules that restrict this right or otherwise colluding to limit how athletes can use their NIL.”
House attorneys, power conferences work out deal to relax NIL collective roadblocks: Sources | Yahoo Sports 7/22/25
“...[The] the College Sports Commission is expected to treat collectives or any “school-associated entity” in a similar fashion as other businesses when determining the legitimacy of third-party NIL deals submitted to the CSC’s NIL Go clearinghouse.”
Joint Statement From House Case Class Counsel and Defendants | College Sports Commission 7/31/24
Blueprint Sports: New NIL Guidance Is a Step Forward for Fairness and Functionality | 7/31/25
“By focusing on real commercial activity (selling goods and services to the public for profit), the CSC has created a framework that supports cooperation while encouraging innovation,” said Rob Sine, Chief Executive Officer of Blueprint Sports. “This clarity is essential for collectives, institutions, and student-athletes alike.”
7/31/25 Steel Curtain U, TEAM NILO, & Dealiyo: Helping conferences, colleges, and local businesses own their local markets through sponsorship and NIL.
7/23/25 The InvitatioNIL Launches February 2026: A One-of-a-Kind College Sports, Fishing, and Fan Experience on Lake Eufaula
7/18/25 What’s the Dealiyo
College Sports Commission Curbs NIL Collectives via Deloitte Review | Sportico Michael McCann 7/11/25
House attorneys slam NCAA and power conferences over denied NIL deals, issue legal warning about settlement | Yahoo 7/11/25
President Trump Is Actively Working on an NIL-Related Executive Order | Front Office Sports 7/18/25
Donald Trump considers executive order on NCAA athletes' employment status | ESPN 7/18/25
“The draft [EO] calls on the Secretary of Labor and the National Labor Relations Board to ‘determine and implement the appropriate measures with respect to clarifying the status of collegiate athletes.’ The draft states the employment status of college athletes should "maximize the educational benefits and opportunities" schools can provide through their athletic departments.”
Oklahoma, Learfield consolidating NIL operations under one banner | SBJ 7/15/25
“We’re trying to find ways of maximizing opportunities, operational efficiency and results,” Oklahoma AD Joe Castiglione told Sports Business Journal. “We strategized for a while how to marry the opportunities we now have with our athletes and big corporate brands and then took it one step further and realized it’s not just the corporate brands. It’s regional. It’s local. It’s even small businesses and [we looked at] how do we do that most effectively through a variety of different conversations that we’ve had with Learfield.” This is the market need for Dealiyo! Local. Regional. The 95%ers.President Trump Is Actively Working on an NIL-Related Executive Order | Front Office Sports 7/18/25
7/3/25 What’s the Dealiyo
What is fair-market NIL and why is it so important to Texas A&M’s athletic future? | KBTX3 6/24/25
Texas A&M AD Trev Alberts talks about how third-party NIL deals could be a difference-maker in a world where everyone is utilizing the same rev-share cap: “We say – because we have best-in-class, fair-market value NIL strategy – ‘I can’t guarantee you any number, but I can say the last guy that played your position got an extra $75K every year of fair-market value NIL.’ We have to be better than our peers. … To me now, that’s the differentiator in the game, if you will, and so that’s why we’re going to throw a lot of energy and effort on making sure that we have a good strategy there.”
SeventySix Capital Sports Leadership Show | SeventySix Capital 6/20/25
Jim Cavale of Athletes.org alongside Wayne Kimmel question the efficacy of NIL Go and states many athletes are prepared to challenge deals that fail the “fair market” determinations of the clearinghouse while other athletes never plan on submitting deals to NIL Go since the NCAA still lacks an effective enforcement mechanism.
Trump v. Casa | Tom Mars 6/27/25
“Today’s U.S. Supreme Court decision in Trump v. Casa brings an end to nationwide injunctions (aka “universal injunctions”) like the one entered by a Tennessee federal district court early last year, which prohibited the NCAA from enforcing its NIL rules.”
'That's not normal': Florida State's rev-share contracts are raising eyebrows, agents and industry experts say | CBS Sports 6/26/25
State of NIL Report, Fourth Annual | Opendorse 7/1/25
6/20/25 What’s the Dealiyo
Elevate Opens $500M College Sports Fund With Texas PSF, Velocity | Sportico 6/9/25
Deadline, expedited College Sports Commission roll out, worries non-Power Conferences | On3 6/15/23
Michael Cross, the Southern Conference commissioner, also raised similar concerns about a yet-to-be-revealed financial charge associated with joining the CSC – much like there’s a cost to be a part of the NCAA – or to utilize Deloitte’s NIL Go clearinghouse. “None of those entities are doing their work for free, but there’s been no suggestion or clarity about where and how the costs and expenses to run these entities are going to be assigned,” Cross told On3.
Can new commission police money paid to college athletes? Good luck with that. | USA Today 6/15/25
What is NIL Go, and why is it the latest subject of debate among college sports leaders? | Yahoo Sports 6/13/25
“...Deloitte officials claim that 70% of past deals from booster collectives would have been denied in their algorithm, while 90% of past deals from public companies would have been approved. Deloitte has also shared with officials that about 80% of NIL deals with public companies were valued at less than $10,000 and 99% of those deals were valued at less than $100,000.”
NIL Go Submission Process | Ross Dellinger
“Here is the interface and 5-step process for athletes to individually submit their 3rd-party NIL deals: 1) Upload contract; 2) Payor info; 3) NIL deliverables; 4) Compensation figure; 5) Final confirmation.”
Congress could soon introduce a very NCAA friendly bill | Washington Post 6/9/25
Learfield Impact Report | Learfield 6/8/25
Learfield has released the 2024-25 Learfield Impact Report, which indicates the total sponsorship spend of brand partners activating NIL campaigns eclipsed $140M for the year, up from $70M in 2023-24.
6/15/25 Sports Lawyers Association Monthly | SLA Conference Highlight: Dealiyo
6/6/25 What’s the Dealiyo
As Deloitte’s ‘NIL Go’ Draws Heat, Other Athletic Work Stays Low-Key | Sportico 6/1/25
“For years, Deloitte has maintained an extensive presence in both the athletics and higher education sectors. However, the prospect of one arm of the firm specifically advising athletic departments on NIL issues while another plays a role in evaluating or adjudicating athlete NIL deals at those same schools raises concerns about potential conflicts of interest.”
Jere Morehead, University of Georgia President | The Paul Finebaum Show 5/27/25
“[The] NCAA needed to wake up to the reality of NIL a long time ago. I was on the first NIL Working Group. We came up with a number of great recommendations. The NCAA didn’t adopt any of them. I think we sort of allowed the courts and the plaintiffs’ lawyers to take control and that was a mistake.”
Will NIL deals be better regulated in the future? 'At the end of the day, we're all looking for a competitive advantage' | yahoo sports 5/28/25
Georgia football coach Kirby Smart, “NIL Go is expected to begin processing contracts three days after the House settlement is approved, and Smart expects a ‘mass run’ on submissions from schools attempting to test the entity and determine just ‘how much can I get outside the cap.’”
George Pyne (Bruin Capital Founder/CEO) talks about how NIL is forcing a system change in college athletics, but there is still a ton of work to be done. "The amount of money is just so overwhelming... Shouldn't the people on the field participate in the money?" | Front Office Sports 5/27/25
With college sports in limbo and key issues coming to a head, the spotlight is on the SEC: 'It's going to get heated' | yahoo sports 5/26/25
In an unreported and little-known fact, SEC presidents in March quietly authorized their commissioner, Sankey, to split from the NCAA if he deems that the right move.
Can Collective Bargaining Save College Football From Itself in the NIL Era? | NIL Daily 6/3/25
5/23/25 What’s the Dealiyo
Tennessee now has the most athlete friendly NIL law. | Mit Winter 5/15/25
It appears to prohibit all of the House settlement’s limits on NIL comp (salary cap, collective restrictions, etc.) unless they’re part of a federal law, valid court order, or determined to be exempt from antitrust law. Read full bill here.
Charlie Baker: Power Conferences Will Enforce House Settlement, Not the NCAA | Front Office Sports 5/20/25
NCAA president Charlie Baker said the power conferences will be in charge of running the NIL clearinghouse and revenue-sharing cap, not the NCAA.
College Athletes’ Controversial NIL Deals | Bloomberg 5/20/25
Learfield CEO, “This year alone we've done over $140M worth of deals that included NIL opportunities for athletes. That’s up from $69M in the last fiscal year. Quite literally, we’re seeing exponential growth of these opportunities.”
The Mercury News’ Jon Wilner observes that the House settlement’s clearinghouse component appears to exclude deals with publicly traded companies from its purview, which is good news for Oregon. | The Mercury News 5/19/25
5/16/25 Sports Lawyers Association: 2025 Annual Conference | The ‘New Advisors’ and How They Will Represent Today’s Athletes
5/9/25 What’s the Dealiyo
An issue with having buyouts/liquidated damages tied to “NIL” agreements… | Mit Winter 4/27/25
NBA Execs Issue Warning on Fallout From NIL Money & Transfers | heavy. 4/19/25
Only 106 players entered the 2025 NBA Draft, per the NBA. That's the lowest number of early-entrants since 2015, down from a peak of 363 in 2021, just before the NCAA's NIL era officially started… | Jonathan Givony 4/29/25
Trump Considers Executive Order on College Athlete Payments After Nick Saban Meeting | WSJ 5/2/25
Hagens Berman, Law Firm Behind Massive NCAA NIL Litigation, Says Talk of Executive Order and Saban’s Interfering are Unmerited | Hagens Berman 5/5/25
“Attorneys at Hagens Berman representing a class of hundreds of thousands of current and former college athletes in a pending historic $2.78 billion settlement with the NCAA —including a revenue sharing provision worth at least $20 billion — say talk of an executive order and eleventh-hour self-importance from University of Alabama’s ex-football coach, Nick Saban, is unmerited and unhelpful.”
Turnover on downs: The IRS’s rejection of NIL collectives as tax-exempt entities | SBJ 5/5/25
Clemson is keeping athletes’ NIL contracts under wraps claiming they’re trade secrets | The Post and Courier 5/6/25
“Clemson is a party to its revenue-sharing agreements, but it’s shielding those with arguments around educational records and trade secrets”
4/25/25 What’s the Dealiyo
NCAA Board removes scholarship limits | Yahoo Ross Dellenger 4/21/25
NCAA Board eliminated “team scholarship limits for institutions” and will allow “institutions that provide student-athletes with settlement-related benefits to provide any amount of an athletics scholarship (up to cost of attendance) to any student-athlete included on a team's submitted roster.” This is all contingent on the House Settlement.
College basketball’s 'lawless, cesspool' transfer portal must be fixed | Fox Sports 4/18/25
"This is an absolute cesspool," said one high-major coach, who has solid NIL money. "It's birthed by the far-too-long original sin of NCAA greed. The adults in the room gave NIL with no guidelines. No guidance. No rules. Imagine the NBA with annual unrestricted free agency, and no salary cap. And now imagine asking a team full of players earning six figures to go to class."
Power 5 Incorporates New College Sports Enforcement Entity | Sportico 4/15/25
“Power 5 conferences have officially established the new legal entity to oversee enforcement of the updated athlete compensation rules in Division I. On Monday, College Sports Commission LLC was registered as a limited liability company with the Delaware Secretary of State.”
What Nico Iamaleava’s Holdout Means For The Future Of NIL Contracts | Forbes 4/14/25
Darren Heitner of Heitner Legal is quoted: “Collectives and schools need to implement more robust contractual safeguards while maintaining compliance with NCAA regulations.” DEALIYO TO THE RESCUE!!
Is the Tennessee- Nico Iamaleava divorce first step towards schools gaining NIL leverage? | The Athletic 4/12/25
4/11/25 What’s the Dealiyo
Sifting legitimate NIL deals from the darker world of pay-to-play | ESPN 4/2/25
There’s a Common Misperception About the Supreme Court and NIL | Michael McCann, Sportico 3/31/25
“If the NCAA legally challenges NIL statutes, the challenge wouldn’t occur under antitrust law. It would take place under constitutional law, specifically the Commerce Clause and the Contract Clause. The gist of that legal attack…would be to portray state NIL laws as unconstitutionally preventing the NCAA from enforcing rules nationally and as interfering with compliance of rules member schools contractually accepted.”
Meet the consultant with an idea that could revolutionize athletic apparel contracts | Extra Points 3/28/25
Pat Flynn: “All of these athletic apparel companies, they’re also trying to compete in the NIL arms race, you know? By splitting these up, the brands have a chance to do something really different and add storytelling to their NIL conversation.” Flynn says offering an opportunity like this should seek support to guide the entire process.”
Colorado and Oregon state legislatures passed bills allowing public universities to pay student athletes directly for their NIL
Colorado: The bill “permits public universities to pay athletes from revenue generated by things like ticket and merchandise sales, while also removing restrictions on athletes signing endorsement deals with companies that compete with their university's sponsors.”
NIL contracts between schools, athletes: What is in proposed deals? | USA Today 4/3/25
New bill in Congress would revolutionize college athletics — and end the NCAA | NBC Sports 4/8/25
3/28/25 What’s the Dealiyo
EA will spend more than $16.5M for the NIL rights of players, the largest single-sport NIL deal ever. | The Athletic 3/18/25
Learfield CEO Sees NIL Marketing Momentum Amid March Madness | AdWeek 3/24/25
“The overwhelming majority of college towns have been sports marketing economies of one for 70 or 80 years, and that sports marketing economy was the university, so if you were a car dealership, restaurant chain, or insurance company and you were looking to have this attachment to fans, your one avenue for commercial deal-making and for partnerships was with the school,” said Cole Gahagan, CEO of Learfield. “Now, with an average school having 450 student athletes or greater, you’ve gone from a sports marketing economy of one in towns like Gainesville, Florida; Ames, Iowa; or Lubbock, Texas, to a sports marketing economy of 451 or 501.” THIS IS WHAT DEALIYO DOES!
Rutgers Transfer Sues NCAA to Extend Football Eligibility | Sportico 3/24/25
Safety Jett Elad is looking to play football for his fourth university and the chance to land a $500,000 NIL deal. In order to do that, he is taking the NCAA to court.
NCAA NIL Revenue Sharing Estimates | NIL-NCAA.com
3/14/25 What’s the Dealiyo
NIL contracts have employment and pay-for-play all over them, experts say | ESPN 3/5/25
Congressional Hearing | Dennis Dodd 3/4/25
CBS’ Dennis Dodd on the recent Congressional hearing “If I had a conclusion on NIL hearing No. 11, it would be the same conclusion I had after NIL hearings Nos. 1-10: The NCAA isn't getting an anti-trust exemption.”
Powerade continues push for younger fans with latest March Madness campaign | SBJ 02/25/25
Powerade is furthering its efforts to immerse itself with Gen Z and Gen Alpha with the launch of the “It Takes More To Get This Far” campaign ahead of the NCAA basketball tournaments…“In the past it was traditionally through your mass media vehicles. Now looking at how we’re trying to tap into that younger consumer base, we’re looking at influencers [and] that’s why we’re looking into more social media driven communication.” THIS IS WHERE DEALIYO THRIVES
UConn’s Hurley says ’50 percent of my roster is considering going in the portal' | 60 Minutes 3/9/25
Ex-Title IX Officials Rebuke Trump Admin’s NIL Gender Equity Stance | Sportico 3/12/25
Valerie Bonnette (owner of Good Sports Inc - a TitleIX consulting firm) said in an open letter, “Office for Civil Right’s policy on revenues and outside funding—including compensation paid directly to students—has been abundantly clear for 50 years,” the letter states. “This approach represents a fundamental principle that is central to all civil rights laws, not just Title IX. Allowing outside funding to circumvent an institution’s obligation to ensure equity is nothing less than condoning rampant discrimination, financed by the highest bidder.”
2/28/25 What’s the Dealiyo
Georgia, Alabama NIL Bills Could Face Legal Challenges | Sportico 02/16/25
“Bills in Georgia and Alabama to exempt college athlete NIL income from state taxes could save athletes a healthy amount of money, but could also face legal challenges by other college students whose income would remain subject to state taxes.”
Dear Chairwoman Clarke & Members of the Congressional Black Caucus | Letter from Conference Leadership to the members of the Congressional Black Caucus 02/17/25
SWAC Commissioner Charles McClelland, MEAC Commissioner Sonja Stills, SIAC (DII) Commissioner Anthony Holloman and CIAA (DII) Commissioner Jacqie McWilliams sent a letter to the members of the Congressional Black Caucus urging them to take action to protect the future of HBCU athletics. A primary concern involves student-athlete employment, and the commissioners argue that, unlike major athletic programs, most HBCUs do not generate significant revenue from sports and rely on institutional funding. If student-athletes were reclassified as employees, it could force many HBCU programs to cut sports entirely, eliminating opportunities for student-athletes. The commissioners also highlight the disparities caused by varying state laws affecting NIL.
AEI Education Policy Debate Series: Congress Should Grant the NCAA an Antitrust Exemption | AEI 02/27/25
Former NCAA Investigator Launches Athlete Arbitration Forum | Sportico 02/14/25
West Virginia introduces legislation prohibiting NCAA from investigating athletes for NIL activities | On3 02/20/25
House v. NCAA Settlement Creates Potential Crisis for International Athletes | Front Office Sports 02/21/25
International athletes on student visas may be in violation of U.S. immigration laws if they accept revenue-sharing payments this July.
Bill to Amend Oregon’s NIL Laws has been filed | Mit Winter 02/25/25
A bill to amend Oregon’s NIL law has been filed. It would prohibit the NCAA/any other organization from requiring college athletes to disclose NIL agreements if the agreements have non-disclosure/confidentiality provisions. This directly contradicts the House settlement terms.
2/14/25 What’s the Dealiyo
State of Georgia introduces bill to allow NIL payments to be exempt from income tax | 02/04/25
Georgia Bill Inspired by Saban Would Make NIL Pay Tax-Exempt | Sportico 02/05/25
The legislator (Senator Brandon Beach) expressed uncertainty about whether the bill would apply to revenue-sharing payments made directly by schools to athletes, as provided for in the House v. NCAA settlement, but suggested that it was only his intent to address the current kinds of NIL money athletes are receiving.
Colorado Cites Mental Health in Lobbying for NIL Deal Secrecy | Sportico 02/06/25
“Colorado athletic director Rick George recently told a hearing of state legislators that CU athletes’ mental health would be compromised if the financial terms of their name, image and likeness compensation was publicly unveiled. George pressed this argument while championing a proposed piece of legislation that would allow schools in Colorado to directly engage in NIL contracts with their athletes, following in the footsteps of states like Virginia and Georgia.”
NCAA Settles State NIL Case to Boost House Settlement | Sportico 01/31/25
“In Tennessee et. al v. NCAA, a group of attorneys general maintain that NCAA member schools and conferences have illegally conspired through NCAA rules to restrain how recruits can discuss opportunities with NIL collectives. At issue is the so-called “NIL recruiting ban” wherein the NCAA prohibits the use of NIL contracts as a recruiting inducement. As a practical matter, a recruit can’t negotiate deals with collectives before committing to a school.”
Greg Sankey blasts NIL system, collectives 'struggling to pay bills for promises made' | On3 02/05/25
“We need a name, image and likeness system that has a level of transparency, where there is protection for young people. There [are] a lot of reports about promises made that weren’t fulfilled, deals that were struck that were never authorized and problems that come. Collectives are out there, but I hear about collectives that are struggling to pay bills for promises made. That is not a healthy system. The way we’re functioning can’t go on.”
U.S. Department of Education Rescinds Biden 11th Hour Guidance on NIL Compensation | US DOEd 02/12/25
“...[the former administration] claimed that NIL agreements between schools and student athletes are akin to financial aid and must, therefore, be proportionately distributed between male and female athletes under Title IX.”
1/31/25 What’s the Dealiyo
DOJ Statement of Interest into the House Settlement | DOJ 1/17/25
The U.S. Department of Justice has filed a statement of interest in House v. NCAA, expressing concerns that the settlement "may not 'cure the ill effects of the illegal conduct'" as it "allows the NCAA…to continue fixing the amount" schools can pay for NIL
Sportico’s Michael McCann 1/17/25: “My guess: the life expectancy on a DOJ statement of interest made on Jan. 17 is about 3 days. I doubt it has any sway on Judge Wilken and could be rescinded, too. If the DOJ had filed this last fall, it ‘might’ have had an impact. Now? It looks more like a move to get attention.”
Is a new look coming for Division I championships? The conversation is just beginning to heat up | SBJ 1/17/25
Due to the discrepancies between Power 4 and non-Power 4 schools in NIL opportunities, Atlantic 10 Commissioner is publicly stating that [if the Power 4] “...want to separate from the NCAA and become their own association under their umbrella of the CFP, they certainly have the wherewithal and the wealth to do so.”
Department of Education States NIL Pay for NCAA Athletes Falls Under Title IX | James Moore Co 1/17/25
Loeb & Loeb’s Brian Socolow: “With a new administration starting soon, future guidance could significantly differ, potentially excluding NIL payments and broadcasting revenue from Title IX’s scope as intellectual property compensation.”
Players at the CFP Championship Are Talking About Unionizing | Front Office Sports 1/19/25
About 50 former and current athletes held a “Players-Only” meeting (organized by Athletes.org) around the future of organization efforts.
Inside a Big Ten Athlete Revenue Sharing Agreement | Sportico 1/19/25
Big Ten schools are asking athletes to sign over their NIL rights, permit universities to sublicense the rights to “any and all third parties,” and surrender any legal claim to employee status as part of the planned revenue-sharing structure, according to a copy of an agreement that was viewed by Sportico.
ITA Submits a Letter of Concern to Judge Claudia Wilken | ITA 1/29/25
“...If the proposed settlement of the House v NCAA case were to move forward as currently constituted, it could possibly cause irreparable damage to a very large number of non-football and non-basketball sports programs on college campuses, including tennis.”
1/17/25 What’s the Dealiyo
Former Aggie football player Kwami Etwi files informal objection to House v. NCAA settlement | SwimSwam 1/12/25
The two categories of student athletes mentioned in the settlement “...“tens of thousands of dollars simply because they received a scholarship. Meanwhile, athletes like me, who actively contributed on the field throughout our entire collegiate athletic careers and bore the financial burden of tuition, receive nothing. This exclusion dismisses the value of on-field contributions and creates an inequity that fails to recognize the sacrifices and commitments of active roster walk-on athletes who met the same demands, adhered to the same rigorous schedules, and upheld the same standards as scholarship athletes.”
College players group drops NLRB charge against USC, NCAA and PAC-12 | Sportico 01/10/25
Five states, including California, now have statutes that allow schools to directly pay their athletes NIL money while prohibiting the NCAA or conferences from punishing them.
Student Athlete Endorsement Act | Illinois General Assembly 1/9/25
Amends the Student-Athlete Endorsement Rights Act. Provides that if a student-athlete earns more than $250,000 from the use of the name, image, likeness, or voice of the student-athlete, then any academic scholarship granted to the student-athlete shall be reduced by $1 per dollar the student-athlete earns over $250,000.
Micro-influencers are getting paid +29% more cash in 2025, and +36% more than all creators* | F*** You Pay Me 1/7/25
The Florida State NIL Case Is Sending an Important Message: Keep Your Promises | Hoops HQ 1/14/25
Attorney Darren Heitner detailing the lawsuit he filed on behalf of former Florida State men’s basketball student-athletes who accuse Seminoles HC Leonard Hamilton of failing to follow through on NIL promises: “I am in the process of sifting through all the evidence. A common theme is a lack of signed contracts. I am hopeful that players begin to recognize the importance of getting these promises in writing…”
NCAA Athlete NIL Pay Must Be Title IX Compliant, Dept. of Education Says | Sportico 1/16/25
1/3/25 What’s the Dealiyo
Virginia Tech President Tim Sands On The Shifting NCAA Landscape, House Settlement, Revenue Sharing And More | Tech Sideline 12/20/24
Virginia Tech President/DI Board of Directors Chair Tim Sands would like to see NIL return to “...something more like, ‘OK, say you’re an influencer, a student-athlete should be able to earn money off that as well as a student who’s not a student-athlete.’ So I think that’s fair.”
Pavia Injunction could lead to seven-year college careers | Sportico, Michael McCann 12/22/24
“College athletes can now credibly argue the denial of playing eligibility and accompanying NIL deals deprives them of market-based opportunities ordinarily protected by antitrust law.”
If the House settlement is approved & schools are capped on how much they can pay athletes, 3rd party NIL $ will be a recruiting differentiator | Kennyhertz Perry attorney Mit Winter on X 12/29/24
6 former Florida State players file lawsuit against coach Leonard Hamilton over NIL compensation | Yahoo Sports 12/30/24
The players never received the payments despite Hamilton promising the money to each member of the 2023-24 team in two separate team meetings as well as in individual conversations with some players and their families. Several players transferred to Florida State under the assurance that they would receive the money.
The IRS has denied 501(c)(3) status to another NIL collective (recipient redacted) | IRS 12/30/24
“Based on the facts presented, your primary purpose is to provide student-athletes opportunities to be compensated for the use of their NIL. Thus, you serve the private interests of your contracted student athletes rather than a public interest.”
Athletes.org Co-Founder Jim Cavale shares seven predictions for 2025 | Athletes.org Instagram 1/2/25
12/20/24 What’s the Dealiyo
Plaintiffs' letter adds wrinkle to $2.8 billion NCAA settlement | ESPN 12/10/24
Three athletes whose lawsuits have prompted the pending $2.8 billion NCAA antitrust settlement are calling for major structural changes beyond those established through the pending settlement, including enabling college athletes to bargain collectively through an independent players' association.
Former Milwaukee Bucks owner Marc Lasry says he is actively trying to buy college football and basketball teams. | Dave Briggs 12/7/24
NCAA President Charlie Baker Would Welcome Government Oversight After House Settlement | Sports Illustrated 12/11/24
“We’re still going to have to figure out some way to deal with the employment question. We have 36, 37 states with different NIL laws. … I’d be willing to do this in some way where we have to go through a checkpoint of some kind in the federal government to get approval for a rule that involves something that is a nationwide standard.” Charlie Baker, President, NCAA
There’s very few people who have a good grasp on the ramifications of revenue sharing | Dan Furman 12/13/24
Reactions to the House Settlement: “When a star player has 2M followers and the leverage to negotiate, do you really think they'll hand over exclusive rights to their NIL?”
Name, Image, and Likeness (NIL) dominated the conversations at @SBJ’s 2024 Intercollegiate Athletics Forum | Sports Business Journal 12/12/24
Solly Fulp, EVP of NIL at Learfield: “…the student-athletes are becoming savvy influencer-marketers, and then our brands are seeing the connection to the university communities in the deeper engagement. It humanizes their relationship between the brand and the university community when you use the student-athletes as a lead to be brand ambassadors.”
Ohio lawmakers approve NIL changes that allow universities to pay student athletes | The Columbus Dispatch 12/19/24
12/6/24 What’s the Dealiyo
Lawmakers, labor group push to protect NIL payouts from NCAA settlement deal | LA Times 12/5/24
A group of state legislators from around the country today released a statement in conjunction with the NCPA arguing that the House case settlement directly conflicts with state laws. “...Unless the NCAA can enforce NIL restrictions on all universities, it won’t enforce NIL restrictions on any universities. The universities in the other states aren’t going to be handcuffed while universities in other states are free. We’ve seen this dynamic since July 2021.”
NCAA tries to intercept Vandy QB Diego Pavia’s Lawsuit | Sportico 11/24/24
The NCAA maintains that Pavia hasn’t established the requisite necessity for a preliminary injunction. Pavia’s “...if Pavia later proves in a trial that he should have been eligible for 2025-26, Pavia’s lost NIL deals could be calculated and the NCAA could pay Pavia for what he would have earned.”
Teamworks Strengthens Unified Personnel Solution with Basepath Acquisition | Teamworks 11/26/24
Teamworks continues consolidation and acquisition strategy by acquiring one of the leading wallet and regulations-centric software companies, Basepath.
Lawmaker pushes for Ohio State's vacated wins to be restored | 10WBNS 11/26/24
College sports reform could advance in GOP-controlled Congress, with Sen. Ted Cruz as NCAA ally | AP News 11/29/24
Senator Ted Cruz (R-TX), who is set to take over as chair of the Commerce Committee, remarked recently that a college sports bill will be a top priority.
The IRS issued its tax exempt program letter outlining priorities for FY25. It specifically mentions smarter enforcement on tax exempt NIL collectives. | Katie Davis (Tweet) 12/1/24
11/22/24 What’s the Dealiyo
Vanderbilt QB Diego Pavia denied TRO request for added eligibility | ESPN 11/13/24
“Pavia sued the NCAA in federal court arguing that his two seasons playing at a junior college shouldn't count toward his Division I eligibility since he was unable to profit from his name, image and likeness during that time.” Matter not entirely closed, potential ramifications for future transfers from junior colleges.
Q&A: SJ Tuohy dishes on NIL misconceptions, relationship with UCF coach Gus Malzahn | TCPALM 11/10/24
“...[NIL] negotiations are a super small piece of it. If you're trying to hit on what's wrong about the preconceived (notions) of negotiations, it's that the contracts aren't structured, or that it's the Wild West.” Oral Roberts Deputy AD, SJ Tuohy
LSU’s Last-Tear Poa breaking new ground with NIL lawsuit | Nola.com 11/13/24
Lawsuit where LSU international athlete is requesting a P-1A athlete visa rather than the F-1 student visa
NCAA Score Win with Thune as Senate Majority Leader | Sportico 11/13/24
Democratic Women’s Caucus Letter Calls for Application of Title IX to Collegiate Athlete Pay | Democratic Women’s Caucus 11/15/24
“Clearly, the originally proposed breakdown [of the House Settlement] that would result in less than 10% of damages going to women athletes is not equal to the rate paid to athletes of the opposite sex, and it makes gender-based distinctions in rates of pay which is in violation of the Title IX Regulations.”
The Ultimate Brand Ambassadors: Female Athletes | Dealiyo Blog 11/19/24
11/8/24 What’s the Dealiyo
NIL Director Is the Trendy New Job in College Sports. But the Role Is Chaos | Front Office Sports 10/28/24
NCAA Q&A on House Settlement | 10/28/24
All deals of $600 or more will need to be reported to a third party NCAA system
Final Approval Hearing on House Settlement 4/7/25
Sources: Big 12 circulating NIL agreement template to member schools | SBJ 11/4/24
NCAA settlement: A paradigm shift that demands new infrastructure and compliance | SBJ 10.29.24
The Hidden NIL Economy of College Sports | Washington Post 10/31/24