7/31/25 Steel Curtain U, TEAM NILO, & Dealiyo: Helping conferences, colleges, and local businesses own their local markets through sponsorship and NIL.
7/23/25 The InvitatioNIL Launches February 2026: A One-of-a-Kind College Sports, Fishing, and Fan Experience on Lake Eufaula
7/18/25 What’s the Dealiyo
College Sports Commission Curbs NIL Collectives via Deloitte Review | Sportico Michael McCann 7/11/25
House attorneys slam NCAA and power conferences over denied NIL deals, issue legal warning about settlement | Yahoo 7/11/25
President Trump Is Actively Working on an NIL-Related Executive Order | Front Office Sports 7/18/25
Donald Trump considers executive order on NCAA athletes' employment status | ESPN 7/18/25
“The draft [EO] calls on the Secretary of Labor and the National Labor Relations Board to ‘determine and implement the appropriate measures with respect to clarifying the status of collegiate athletes.’ The draft states the employment status of college athletes should "maximize the educational benefits and opportunities" schools can provide through their athletic departments.”
Oklahoma, Learfield consolidating NIL operations under one banner | SBJ 7/15/25
“We’re trying to find ways of maximizing opportunities, operational efficiency and results,” Oklahoma AD Joe Castiglione told Sports Business Journal. “We strategized for a while how to marry the opportunities we now have with our athletes and big corporate brands and then took it one step further and realized it’s not just the corporate brands. It’s regional. It’s local. It’s even small businesses and [we looked at] how do we do that most effectively through a variety of different conversations that we’ve had with Learfield.” This is the market need for Dealiyo! Local. Regional. The 95%ers.President Trump Is Actively Working on an NIL-Related Executive Order | Front Office Sports 7/18/25
7/3/25 What’s the Dealiyo
What is fair-market NIL and why is it so important to Texas A&M’s athletic future? | KBTX3 6/24/25
Texas A&M AD Trev Alberts talks about how third-party NIL deals could be a difference-maker in a world where everyone is utilizing the same rev-share cap: “We say – because we have best-in-class, fair-market value NIL strategy – ‘I can’t guarantee you any number, but I can say the last guy that played your position got an extra $75K every year of fair-market value NIL.’ We have to be better than our peers. … To me now, that’s the differentiator in the game, if you will, and so that’s why we’re going to throw a lot of energy and effort on making sure that we have a good strategy there.”
SeventySix Capital Sports Leadership Show | SeventySix Capital 6/20/25
Jim Cavale of Athletes.org alongside Wayne Kimmel question the efficacy of NIL Go and states many athletes are prepared to challenge deals that fail the “fair market” determinations of the clearinghouse while other athletes never plan on submitting deals to NIL Go since the NCAA still lacks an effective enforcement mechanism.
Trump v. Casa | Tom Mars 6/27/25
“Today’s U.S. Supreme Court decision in Trump v. Casa brings an end to nationwide injunctions (aka “universal injunctions”) like the one entered by a Tennessee federal district court early last year, which prohibited the NCAA from enforcing its NIL rules.”
'That's not normal': Florida State's rev-share contracts are raising eyebrows, agents and industry experts say | CBS Sports 6/26/25
State of NIL Report, Fourth Annual | Opendorse 7/1/25
6/20/25 What’s the Dealiyo
Elevate Opens $500M College Sports Fund With Texas PSF, Velocity | Sportico 6/9/25
Deadline, expedited College Sports Commission roll out, worries non-Power Conferences | On3 6/15/23
Michael Cross, the Southern Conference commissioner, also raised similar concerns about a yet-to-be-revealed financial charge associated with joining the CSC – much like there’s a cost to be a part of the NCAA – or to utilize Deloitte’s NIL Go clearinghouse. “None of those entities are doing their work for free, but there’s been no suggestion or clarity about where and how the costs and expenses to run these entities are going to be assigned,” Cross told On3.
Can new commission police money paid to college athletes? Good luck with that. | USA Today 6/15/25
What is NIL Go, and why is it the latest subject of debate among college sports leaders? | Yahoo Sports 6/13/25
“...Deloitte officials claim that 70% of past deals from booster collectives would have been denied in their algorithm, while 90% of past deals from public companies would have been approved. Deloitte has also shared with officials that about 80% of NIL deals with public companies were valued at less than $10,000 and 99% of those deals were valued at less than $100,000.”
NIL Go Submission Process | Ross Dellinger
“Here is the interface and 5-step process for athletes to individually submit their 3rd-party NIL deals: 1) Upload contract; 2) Payor info; 3) NIL deliverables; 4) Compensation figure; 5) Final confirmation.”
Congress could soon introduce a very NCAA friendly bill | Washington Post 6/9/25
Learfield Impact Report | Learfield 6/8/25
Learfield has released the 2024-25 Learfield Impact Report, which indicates the total sponsorship spend of brand partners activating NIL campaigns eclipsed $140M for the year, up from $70M in 2023-24.
6/15/25 Sports Lawyers Association Monthly | SLA Conference Highlight: Dealiyo
6/6/25 What’s the Dealiyo
As Deloitte’s ‘NIL Go’ Draws Heat, Other Athletic Work Stays Low-Key | Sportico 6/1/25
“For years, Deloitte has maintained an extensive presence in both the athletics and higher education sectors. However, the prospect of one arm of the firm specifically advising athletic departments on NIL issues while another plays a role in evaluating or adjudicating athlete NIL deals at those same schools raises concerns about potential conflicts of interest.”
Jere Morehead, University of Georgia President | The Paul Finebaum Show 5/27/25
“[The] NCAA needed to wake up to the reality of NIL a long time ago. I was on the first NIL Working Group. We came up with a number of great recommendations. The NCAA didn’t adopt any of them. I think we sort of allowed the courts and the plaintiffs’ lawyers to take control and that was a mistake.”
Will NIL deals be better regulated in the future? 'At the end of the day, we're all looking for a competitive advantage' | yahoo sports 5/28/25
Georgia football coach Kirby Smart, “NIL Go is expected to begin processing contracts three days after the House settlement is approved, and Smart expects a ‘mass run’ on submissions from schools attempting to test the entity and determine just ‘how much can I get outside the cap.’”
George Pyne (Bruin Capital Founder/CEO) talks about how NIL is forcing a system change in college athletics, but there is still a ton of work to be done. "The amount of money is just so overwhelming... Shouldn't the people on the field participate in the money?" | Front Office Sports 5/27/25
With college sports in limbo and key issues coming to a head, the spotlight is on the SEC: 'It's going to get heated' | yahoo sports 5/26/25
In an unreported and little-known fact, SEC presidents in March quietly authorized their commissioner, Sankey, to split from the NCAA if he deems that the right move.
Can Collective Bargaining Save College Football From Itself in the NIL Era? | NIL Daily 6/3/25
5/23/25 What’s the Dealiyo
Tennessee now has the most athlete friendly NIL law. | Mit Winter 5/15/25
It appears to prohibit all of the House settlement’s limits on NIL comp (salary cap, collective restrictions, etc.) unless they’re part of a federal law, valid court order, or determined to be exempt from antitrust law. Read full bill here.
Charlie Baker: Power Conferences Will Enforce House Settlement, Not the NCAA | Front Office Sports 5/20/25
NCAA president Charlie Baker said the power conferences will be in charge of running the NIL clearinghouse and revenue-sharing cap, not the NCAA.
College Athletes’ Controversial NIL Deals | Bloomberg 5/20/25
Learfield CEO, “This year alone we've done over $140M worth of deals that included NIL opportunities for athletes. That’s up from $69M in the last fiscal year. Quite literally, we’re seeing exponential growth of these opportunities.”
The Mercury News’ Jon Wilner observes that the House settlement’s clearinghouse component appears to exclude deals with publicly traded companies from its purview, which is good news for Oregon. | The Mercury News 5/19/25
5/16/25 Sports Lawyers Association: 2025 Annual Conference | The ‘New Advisors’ and How They Will Represent Today’s Athletes
5/9/25 What’s the Dealiyo
An issue with having buyouts/liquidated damages tied to “NIL” agreements… | Mit Winter 4/27/25
NBA Execs Issue Warning on Fallout From NIL Money & Transfers | heavy. 4/19/25
Only 106 players entered the 2025 NBA Draft, per the NBA. That's the lowest number of early-entrants since 2015, down from a peak of 363 in 2021, just before the NCAA's NIL era officially started… | Jonathan Givony 4/29/25
Trump Considers Executive Order on College Athlete Payments After Nick Saban Meeting | WSJ 5/2/25
Hagens Berman, Law Firm Behind Massive NCAA NIL Litigation, Says Talk of Executive Order and Saban’s Interfering are Unmerited | Hagens Berman 5/5/25
“Attorneys at Hagens Berman representing a class of hundreds of thousands of current and former college athletes in a pending historic $2.78 billion settlement with the NCAA —including a revenue sharing provision worth at least $20 billion — say talk of an executive order and eleventh-hour self-importance from University of Alabama’s ex-football coach, Nick Saban, is unmerited and unhelpful.”
Turnover on downs: The IRS’s rejection of NIL collectives as tax-exempt entities | SBJ 5/5/25
Clemson is keeping athletes’ NIL contracts under wraps claiming they’re trade secrets | The Post and Courier 5/6/25
“Clemson is a party to its revenue-sharing agreements, but it’s shielding those with arguments around educational records and trade secrets”
4/25/25 What’s the Dealiyo
NCAA Board removes scholarship limits | Yahoo Ross Dellenger 4/21/25
NCAA Board eliminated “team scholarship limits for institutions” and will allow “institutions that provide student-athletes with settlement-related benefits to provide any amount of an athletics scholarship (up to cost of attendance) to any student-athlete included on a team's submitted roster.” This is all contingent on the House Settlement.
College basketball’s 'lawless, cesspool' transfer portal must be fixed | Fox Sports 4/18/25
"This is an absolute cesspool," said one high-major coach, who has solid NIL money. "It's birthed by the far-too-long original sin of NCAA greed. The adults in the room gave NIL with no guidelines. No guidance. No rules. Imagine the NBA with annual unrestricted free agency, and no salary cap. And now imagine asking a team full of players earning six figures to go to class."
Power 5 Incorporates New College Sports Enforcement Entity | Sportico 4/15/25
“Power 5 conferences have officially established the new legal entity to oversee enforcement of the updated athlete compensation rules in Division I. On Monday, College Sports Commission LLC was registered as a limited liability company with the Delaware Secretary of State.”
What Nico Iamaleava’s Holdout Means For The Future Of NIL Contracts | Forbes 4/14/25
Darren Heitner of Heitner Legal is quoted: “Collectives and schools need to implement more robust contractual safeguards while maintaining compliance with NCAA regulations.” DEALIYO TO THE RESCUE!!
Is the Tennessee- Nico Iamaleava divorce first step towards schools gaining NIL leverage? | The Athletic 4/12/25
4/11/25 What’s the Dealiyo
Sifting legitimate NIL deals from the darker world of pay-to-play | ESPN 4/2/25
There’s a Common Misperception About the Supreme Court and NIL | Michael McCann, Sportico 3/31/25
“If the NCAA legally challenges NIL statutes, the challenge wouldn’t occur under antitrust law. It would take place under constitutional law, specifically the Commerce Clause and the Contract Clause. The gist of that legal attack…would be to portray state NIL laws as unconstitutionally preventing the NCAA from enforcing rules nationally and as interfering with compliance of rules member schools contractually accepted.”
Meet the consultant with an idea that could revolutionize athletic apparel contracts | Extra Points 3/28/25
Pat Flynn: “All of these athletic apparel companies, they’re also trying to compete in the NIL arms race, you know? By splitting these up, the brands have a chance to do something really different and add storytelling to their NIL conversation.” Flynn says offering an opportunity like this should seek support to guide the entire process.”
Colorado and Oregon state legislatures passed bills allowing public universities to pay student athletes directly for their NIL
Colorado: The bill “permits public universities to pay athletes from revenue generated by things like ticket and merchandise sales, while also removing restrictions on athletes signing endorsement deals with companies that compete with their university's sponsors.”
NIL contracts between schools, athletes: What is in proposed deals? | USA Today 4/3/25
New bill in Congress would revolutionize college athletics — and end the NCAA | NBC Sports 4/8/25
3/28/25 What’s the Dealiyo
EA will spend more than $16.5M for the NIL rights of players, the largest single-sport NIL deal ever. | The Athletic 3/18/25
Learfield CEO Sees NIL Marketing Momentum Amid March Madness | AdWeek 3/24/25
“The overwhelming majority of college towns have been sports marketing economies of one for 70 or 80 years, and that sports marketing economy was the university, so if you were a car dealership, restaurant chain, or insurance company and you were looking to have this attachment to fans, your one avenue for commercial deal-making and for partnerships was with the school,” said Cole Gahagan, CEO of Learfield. “Now, with an average school having 450 student athletes or greater, you’ve gone from a sports marketing economy of one in towns like Gainesville, Florida; Ames, Iowa; or Lubbock, Texas, to a sports marketing economy of 451 or 501.” THIS IS WHAT DEALIYO DOES!
Rutgers Transfer Sues NCAA to Extend Football Eligibility | Sportico 3/24/25
Safety Jett Elad is looking to play football for his fourth university and the chance to land a $500,000 NIL deal. In order to do that, he is taking the NCAA to court.
NCAA NIL Revenue Sharing Estimates | NIL-NCAA.com
3/14/25 What’s the Dealiyo
NIL contracts have employment and pay-for-play all over them, experts say | ESPN 3/5/25
Congressional Hearing | Dennis Dodd 3/4/25
CBS’ Dennis Dodd on the recent Congressional hearing “If I had a conclusion on NIL hearing No. 11, it would be the same conclusion I had after NIL hearings Nos. 1-10: The NCAA isn't getting an anti-trust exemption.”
Powerade continues push for younger fans with latest March Madness campaign | SBJ 02/25/25
Powerade is furthering its efforts to immerse itself with Gen Z and Gen Alpha with the launch of the “It Takes More To Get This Far” campaign ahead of the NCAA basketball tournaments…“In the past it was traditionally through your mass media vehicles. Now looking at how we’re trying to tap into that younger consumer base, we’re looking at influencers [and] that’s why we’re looking into more social media driven communication.” THIS IS WHERE DEALIYO THRIVES
UConn’s Hurley says ’50 percent of my roster is considering going in the portal' | 60 Minutes 3/9/25
Ex-Title IX Officials Rebuke Trump Admin’s NIL Gender Equity Stance | Sportico 3/12/25
Valerie Bonnette (owner of Good Sports Inc - a TitleIX consulting firm) said in an open letter, “Office for Civil Right’s policy on revenues and outside funding—including compensation paid directly to students—has been abundantly clear for 50 years,” the letter states. “This approach represents a fundamental principle that is central to all civil rights laws, not just Title IX. Allowing outside funding to circumvent an institution’s obligation to ensure equity is nothing less than condoning rampant discrimination, financed by the highest bidder.”
2/28/25 What’s the Dealiyo
Georgia, Alabama NIL Bills Could Face Legal Challenges | Sportico 02/16/25
“Bills in Georgia and Alabama to exempt college athlete NIL income from state taxes could save athletes a healthy amount of money, but could also face legal challenges by other college students whose income would remain subject to state taxes.”
Dear Chairwoman Clarke & Members of the Congressional Black Caucus | Letter from Conference Leadership to the members of the Congressional Black Caucus 02/17/25
SWAC Commissioner Charles McClelland, MEAC Commissioner Sonja Stills, SIAC (DII) Commissioner Anthony Holloman and CIAA (DII) Commissioner Jacqie McWilliams sent a letter to the members of the Congressional Black Caucus urging them to take action to protect the future of HBCU athletics. A primary concern involves student-athlete employment, and the commissioners argue that, unlike major athletic programs, most HBCUs do not generate significant revenue from sports and rely on institutional funding. If student-athletes were reclassified as employees, it could force many HBCU programs to cut sports entirely, eliminating opportunities for student-athletes. The commissioners also highlight the disparities caused by varying state laws affecting NIL.
AEI Education Policy Debate Series: Congress Should Grant the NCAA an Antitrust Exemption | AEI 02/27/25
Former NCAA Investigator Launches Athlete Arbitration Forum | Sportico 02/14/25
West Virginia introduces legislation prohibiting NCAA from investigating athletes for NIL activities | On3 02/20/25
House v. NCAA Settlement Creates Potential Crisis for International Athletes | Front Office Sports 02/21/25
International athletes on student visas may be in violation of U.S. immigration laws if they accept revenue-sharing payments this July.
Bill to Amend Oregon’s NIL Laws has been filed | Mit Winter 02/25/25
A bill to amend Oregon’s NIL law has been filed. It would prohibit the NCAA/any other organization from requiring college athletes to disclose NIL agreements if the agreements have non-disclosure/confidentiality provisions. This directly contradicts the House settlement terms.
2/14/25 What’s the Dealiyo
State of Georgia introduces bill to allow NIL payments to be exempt from income tax | 02/04/25
Georgia Bill Inspired by Saban Would Make NIL Pay Tax-Exempt | Sportico 02/05/25
The legislator (Senator Brandon Beach) expressed uncertainty about whether the bill would apply to revenue-sharing payments made directly by schools to athletes, as provided for in the House v. NCAA settlement, but suggested that it was only his intent to address the current kinds of NIL money athletes are receiving.
Colorado Cites Mental Health in Lobbying for NIL Deal Secrecy | Sportico 02/06/25
“Colorado athletic director Rick George recently told a hearing of state legislators that CU athletes’ mental health would be compromised if the financial terms of their name, image and likeness compensation was publicly unveiled. George pressed this argument while championing a proposed piece of legislation that would allow schools in Colorado to directly engage in NIL contracts with their athletes, following in the footsteps of states like Virginia and Georgia.”
NCAA Settles State NIL Case to Boost House Settlement | Sportico 01/31/25
“In Tennessee et. al v. NCAA, a group of attorneys general maintain that NCAA member schools and conferences have illegally conspired through NCAA rules to restrain how recruits can discuss opportunities with NIL collectives. At issue is the so-called “NIL recruiting ban” wherein the NCAA prohibits the use of NIL contracts as a recruiting inducement. As a practical matter, a recruit can’t negotiate deals with collectives before committing to a school.”
Greg Sankey blasts NIL system, collectives 'struggling to pay bills for promises made' | On3 02/05/25
“We need a name, image and likeness system that has a level of transparency, where there is protection for young people. There [are] a lot of reports about promises made that weren’t fulfilled, deals that were struck that were never authorized and problems that come. Collectives are out there, but I hear about collectives that are struggling to pay bills for promises made. That is not a healthy system. The way we’re functioning can’t go on.”
U.S. Department of Education Rescinds Biden 11th Hour Guidance on NIL Compensation | US DOEd 02/12/25
“...[the former administration] claimed that NIL agreements between schools and student athletes are akin to financial aid and must, therefore, be proportionately distributed between male and female athletes under Title IX.”
1/31/25 What’s the Dealiyo
DOJ Statement of Interest into the House Settlement | DOJ 1/17/25
The U.S. Department of Justice has filed a statement of interest in House v. NCAA, expressing concerns that the settlement "may not 'cure the ill effects of the illegal conduct'" as it "allows the NCAA…to continue fixing the amount" schools can pay for NIL
Sportico’s Michael McCann 1/17/25: “My guess: the life expectancy on a DOJ statement of interest made on Jan. 17 is about 3 days. I doubt it has any sway on Judge Wilken and could be rescinded, too. If the DOJ had filed this last fall, it ‘might’ have had an impact. Now? It looks more like a move to get attention.”
Is a new look coming for Division I championships? The conversation is just beginning to heat up | SBJ 1/17/25
Due to the discrepancies between Power 4 and non-Power 4 schools in NIL opportunities, Atlantic 10 Commissioner is publicly stating that [if the Power 4] “...want to separate from the NCAA and become their own association under their umbrella of the CFP, they certainly have the wherewithal and the wealth to do so.”
Department of Education States NIL Pay for NCAA Athletes Falls Under Title IX | James Moore Co 1/17/25
Loeb & Loeb’s Brian Socolow: “With a new administration starting soon, future guidance could significantly differ, potentially excluding NIL payments and broadcasting revenue from Title IX’s scope as intellectual property compensation.”
Players at the CFP Championship Are Talking About Unionizing | Front Office Sports 1/19/25
About 50 former and current athletes held a “Players-Only” meeting (organized by Athletes.org) around the future of organization efforts.
Inside a Big Ten Athlete Revenue Sharing Agreement | Sportico 1/19/25
Big Ten schools are asking athletes to sign over their NIL rights, permit universities to sublicense the rights to “any and all third parties,” and surrender any legal claim to employee status as part of the planned revenue-sharing structure, according to a copy of an agreement that was viewed by Sportico.
ITA Submits a Letter of Concern to Judge Claudia Wilken | ITA 1/29/25
“...If the proposed settlement of the House v NCAA case were to move forward as currently constituted, it could possibly cause irreparable damage to a very large number of non-football and non-basketball sports programs on college campuses, including tennis.”
1/17/25 What’s the Dealiyo
Former Aggie football player Kwami Etwi files informal objection to House v. NCAA settlement | SwimSwam 1/12/25
The two categories of student athletes mentioned in the settlement “...“tens of thousands of dollars simply because they received a scholarship. Meanwhile, athletes like me, who actively contributed on the field throughout our entire collegiate athletic careers and bore the financial burden of tuition, receive nothing. This exclusion dismisses the value of on-field contributions and creates an inequity that fails to recognize the sacrifices and commitments of active roster walk-on athletes who met the same demands, adhered to the same rigorous schedules, and upheld the same standards as scholarship athletes.”
College players group drops NLRB charge against USC, NCAA and PAC-12 | Sportico 01/10/25
Five states, including California, now have statutes that allow schools to directly pay their athletes NIL money while prohibiting the NCAA or conferences from punishing them.
Student Athlete Endorsement Act | Illinois General Assembly 1/9/25
Amends the Student-Athlete Endorsement Rights Act. Provides that if a student-athlete earns more than $250,000 from the use of the name, image, likeness, or voice of the student-athlete, then any academic scholarship granted to the student-athlete shall be reduced by $1 per dollar the student-athlete earns over $250,000.
Micro-influencers are getting paid +29% more cash in 2025, and +36% more than all creators* | F*** You Pay Me 1/7/25
The Florida State NIL Case Is Sending an Important Message: Keep Your Promises | Hoops HQ 1/14/25
Attorney Darren Heitner detailing the lawsuit he filed on behalf of former Florida State men’s basketball student-athletes who accuse Seminoles HC Leonard Hamilton of failing to follow through on NIL promises: “I am in the process of sifting through all the evidence. A common theme is a lack of signed contracts. I am hopeful that players begin to recognize the importance of getting these promises in writing…”
NCAA Athlete NIL Pay Must Be Title IX Compliant, Dept. of Education Says | Sportico 1/16/25
1/3/25 What’s the Dealiyo
Virginia Tech President Tim Sands On The Shifting NCAA Landscape, House Settlement, Revenue Sharing And More | Tech Sideline 12/20/24
Virginia Tech President/DI Board of Directors Chair Tim Sands would like to see NIL return to “...something more like, ‘OK, say you’re an influencer, a student-athlete should be able to earn money off that as well as a student who’s not a student-athlete.’ So I think that’s fair.”
Pavia Injunction could lead to seven-year college careers | Sportico, Michael McCann 12/22/24
“College athletes can now credibly argue the denial of playing eligibility and accompanying NIL deals deprives them of market-based opportunities ordinarily protected by antitrust law.”
If the House settlement is approved & schools are capped on how much they can pay athletes, 3rd party NIL $ will be a recruiting differentiator | Kennyhertz Perry attorney Mit Winter on X 12/29/24
6 former Florida State players file lawsuit against coach Leonard Hamilton over NIL compensation | Yahoo Sports 12/30/24
The players never received the payments despite Hamilton promising the money to each member of the 2023-24 team in two separate team meetings as well as in individual conversations with some players and their families. Several players transferred to Florida State under the assurance that they would receive the money.
The IRS has denied 501(c)(3) status to another NIL collective (recipient redacted) | IRS 12/30/24
“Based on the facts presented, your primary purpose is to provide student-athletes opportunities to be compensated for the use of their NIL. Thus, you serve the private interests of your contracted student athletes rather than a public interest.”
Athletes.org Co-Founder Jim Cavale shares seven predictions for 2025 | Athletes.org Instagram 1/2/25
12/20/24 What’s the Dealiyo
Plaintiffs' letter adds wrinkle to $2.8 billion NCAA settlement | ESPN 12/10/24
Three athletes whose lawsuits have prompted the pending $2.8 billion NCAA antitrust settlement are calling for major structural changes beyond those established through the pending settlement, including enabling college athletes to bargain collectively through an independent players' association.
Former Milwaukee Bucks owner Marc Lasry says he is actively trying to buy college football and basketball teams. | Dave Briggs 12/7/24
NCAA President Charlie Baker Would Welcome Government Oversight After House Settlement | Sports Illustrated 12/11/24
“We’re still going to have to figure out some way to deal with the employment question. We have 36, 37 states with different NIL laws. … I’d be willing to do this in some way where we have to go through a checkpoint of some kind in the federal government to get approval for a rule that involves something that is a nationwide standard.” Charlie Baker, President, NCAA
There’s very few people who have a good grasp on the ramifications of revenue sharing | Dan Furman 12/13/24
Reactions to the House Settlement: “When a star player has 2M followers and the leverage to negotiate, do you really think they'll hand over exclusive rights to their NIL?”
Name, Image, and Likeness (NIL) dominated the conversations at @SBJ’s 2024 Intercollegiate Athletics Forum | Sports Business Journal 12/12/24
Solly Fulp, EVP of NIL at Learfield: “…the student-athletes are becoming savvy influencer-marketers, and then our brands are seeing the connection to the university communities in the deeper engagement. It humanizes their relationship between the brand and the university community when you use the student-athletes as a lead to be brand ambassadors.”
Ohio lawmakers approve NIL changes that allow universities to pay student athletes | The Columbus Dispatch 12/19/24
12/6/24 What’s the Dealiyo
Lawmakers, labor group push to protect NIL payouts from NCAA settlement deal | LA Times 12/5/24
A group of state legislators from around the country today released a statement in conjunction with the NCPA arguing that the House case settlement directly conflicts with state laws. “...Unless the NCAA can enforce NIL restrictions on all universities, it won’t enforce NIL restrictions on any universities. The universities in the other states aren’t going to be handcuffed while universities in other states are free. We’ve seen this dynamic since July 2021.”
NCAA tries to intercept Vandy QB Diego Pavia’s Lawsuit | Sportico 11/24/24
The NCAA maintains that Pavia hasn’t established the requisite necessity for a preliminary injunction. Pavia’s “...if Pavia later proves in a trial that he should have been eligible for 2025-26, Pavia’s lost NIL deals could be calculated and the NCAA could pay Pavia for what he would have earned.”
Teamworks Strengthens Unified Personnel Solution with Basepath Acquisition | Teamworks 11/26/24
Teamworks continues consolidation and acquisition strategy by acquiring one of the leading wallet and regulations-centric software companies, Basepath.
Lawmaker pushes for Ohio State's vacated wins to be restored | 10WBNS 11/26/24
College sports reform could advance in GOP-controlled Congress, with Sen. Ted Cruz as NCAA ally | AP News 11/29/24
Senator Ted Cruz (R-TX), who is set to take over as chair of the Commerce Committee, remarked recently that a college sports bill will be a top priority.
The IRS issued its tax exempt program letter outlining priorities for FY25. It specifically mentions smarter enforcement on tax exempt NIL collectives. | Katie Davis (Tweet) 12/1/24
11/22/24 What’s the Dealiyo
Vanderbilt QB Diego Pavia denied TRO request for added eligibility | ESPN 11/13/24
“Pavia sued the NCAA in federal court arguing that his two seasons playing at a junior college shouldn't count toward his Division I eligibility since he was unable to profit from his name, image and likeness during that time.” Matter not entirely closed, potential ramifications for future transfers from junior colleges.
Q&A: SJ Tuohy dishes on NIL misconceptions, relationship with UCF coach Gus Malzahn | TCPALM 11/10/24
“...[NIL] negotiations are a super small piece of it. If you're trying to hit on what's wrong about the preconceived (notions) of negotiations, it's that the contracts aren't structured, or that it's the Wild West.” Oral Roberts Deputy AD, SJ Tuohy
LSU’s Last-Tear Poa breaking new ground with NIL lawsuit | Nola.com 11/13/24
Lawsuit where LSU international athlete is requesting a P-1A athlete visa rather than the F-1 student visa
NCAA Score Win with Thune as Senate Majority Leader | Sportico 11/13/24
Democratic Women’s Caucus Letter Calls for Application of Title IX to Collegiate Athlete Pay | Democratic Women’s Caucus 11/15/24
“Clearly, the originally proposed breakdown [of the House Settlement] that would result in less than 10% of damages going to women athletes is not equal to the rate paid to athletes of the opposite sex, and it makes gender-based distinctions in rates of pay which is in violation of the Title IX Regulations.”
The Ultimate Brand Ambassadors: Female Athletes | Dealiyo Blog 11/19/24
11/8/24 What’s the Dealiyo
NIL Director Is the Trendy New Job in College Sports. But the Role Is Chaos | Front Office Sports 10/28/24
NCAA Q&A on House Settlement | 10/28/24
All deals of $600 or more will need to be reported to a third party NCAA system
Final Approval Hearing on House Settlement 4/7/25
Sources: Big 12 circulating NIL agreement template to member schools | SBJ 11/4/24
NCAA settlement: A paradigm shift that demands new infrastructure and compliance | SBJ 10.29.24
The Hidden NIL Economy of College Sports | Washington Post 10/31/24